Color Theory of Makeup

Hey all applying makeup is not just an art but a science of colors too.  An essential step in your makeup application tip is how one conceals and corrects the flaws before prepping the face for a beautiful look.

For instance, red is directly across from green on the color wheel. The color green will neutralize the color red, which is why green concealer works best to cover red acne blemishes. By simply referring to the color wheel, you’ll better understand how to make those annoying problem areas vanish.
Green Concealers: As I just mentioned, the color green neutralizes the color red, which is why green concealers are wonderful for getting rid of any redness on your face. Use a green based spot concealer to remove redness from an annoying zit, or any acne scars. If you have widespread redness, (rosacea, windburn or sunburn), then a color correcting green primer will be best to significantly reduce redness and give an even toned base for flawless foundation application.
Purple, lavender, or lilac concealers are best suited for eliminating any unwanted yellow undertones on your skin. People with a pasty, dull, yellow complexion will love how a purple concealer or primer adds a beautiful glow to their face. As you probably guessed, purple is directly across from yellow on the color wheel. To remove yellow tones from your entire face, consider a color correcting purple primer. If you’re looking to conceal yellow spots, a spot concealer is best.
Pink Concealers:  It’s more like salmon or peach. These are best for brightening around the eye area and masking signs of fatigue. This particular concealer color is a mixture of red, orange, and yellow hues, which are across from the blue, purple, and green hues on the color wheel. That’s why this color is best to fight dark under eye circles. Since it’s a great brightening agent, these concealers also work well to cover raccoon eyes and to give sallow olive tones skin a much needed radiance.
Yellow concealers are perfect for hiding purple or blue bruises, veins, and under eye circles, so it’s no surprise yellow is right across from purple on the color wheel. Yellow concealers are typically the most general, and are great for evening out skin tone to give a bright base for your foundation. Depending on your skin tone, they can also be a perfect as an eye shadow base if you don’t have a eye primer handy.
Orange Concealers: For all of you with lighter skin tones, you will want to stay away from orange concealers for the most part. The exception? If you’re doing facial contouring and need something that can work as a liquid bronzer. Other than that, this color is perfect for people with darker skin tones looking to hide dark circles or other spots with deep discoloration.
White concealers can be intimidating if you’re not sure how to properly use them. For instance, when you’re highlighting and contouring your cheek bones, dab a little on your upper cheek bones, right under your eyes, blending outward towards your ears. You can also use this in the inner and outer corners of your eyes to appear more awake, under your brow bone for a subtle brow highlight, down the middle of your nose and in your cupid’s bow
Neutral Concealers: If you’re one of the lucky ones that doesn’t have too many problem areas to hide, this will work fine for you. Any regular concealer should work to veil little imperfections or the occasional pimple. Just choose a shade similar to your skin tone, or one shade lighter, and you’re all set.

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